Selling to freight brokers can be a fun endeavor. Most leaders at brokerages are salespeople by nature and love talking the language of sales to anyone who will listen. 

It’s easier than most industries to get their attention, but it’s not a simple task to keep their focus.

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Freight brokerages are all about sales and execution
Roughly one-third of all freight brokerage decision makers are in the sales department. When you add operations into the mix then 51% are either in customer or carrier facing roles. 

Tech departments are on average less than 10% of all decision makers. Brokerages in the ($10 to $50m) range have far fewer tech leaders than their larger peers. 

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So who makes the decision? 

We wish there was a concrete answer to this question. The real answer is that every freight brokerage’s decision making process is different. 

Most tech solutions directly benefit sales and operations. Starting there is usually a good start.

Your solutions are all about driving more revenue or operating more efficiently to cut costs. Delivering the business case and working from there has worked wonders for the most successful freight tech start-ups. 

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Unlimited Data Export Plan subscribers have access to TMS profiles, quick pay, and visibility software. Plus more brokerage details added daily! 

As a reminder these are just some of the searches you can perform to find and close your next massive deal! 

Keyword Search
Company Size
Job Title Level
Department
Tech stack for each freight brokerage including:

TMS, Visibility Tools, Quick Pay Terms and Vendor, Rates/Pricing Tools, Onboarding, and more!

You can start your prospecting now for free at www.brushpassresearch.com!